Tweet of anger about the Burberry Street for Bond Street Station confusing rebrand

Friday Reads – 22 September 2023

• RIA calls for Government to keep UK rolling stock factories operating (GlobalRailway)

• Burberry’s rebrand of Bond Street station slammed amid commuter chaos (MarketingBeat)

• New Assisted Travel Lounge at London Paddington opens (RailUK)

• Crafting furniture from remains of a car at the London Design Festival (Dezeen)

• European governments starving railways in favour of road-building, report finds (Guardian)

• DB finishes digging all 8 tunnels of the Stuttgart 21 project (RailTech)

• Amtrak reveals new long distance trainset concepts, w/ lifts, at accessibility hearing (Trains)

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2 comments

  1. I must say, that the sub-headline over the temporary re-namiing of Bond St is spot on.
    “The Natives” – like me – will tut & grumble & make snide remarks, but visitors will be left totally baffled.
    “What were they thinking” [Snip! LBM]

  2. @Greg T

    See also changing the name on the indicators to “London St Pancake” on 21 February 2023, for example.

    Not very useful for non-experienced travellers given that this location in an international travel hub.

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